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Creating Wealth Online
Working From Home

The Internet Entrepreneur's
7 Steps to Online Success

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101 Internet Marketing Secrets Mini Course Lesson 1 - Click Here

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7 easy steps to better
search engine ranking

7 steps to online success

10 Mind Altering Words

12 Part Web Copywriting Formula

13 psychological triggers

30 Things You Didnt know
You Could Do Online

68 point copy checklist

101 Hypnotic Headlines Exposed

101 Profitable
Business Models

Tips & Tricks for getting better results from your online web presence

These articles include 'How to build a better website for the Search Engines', 'Marketing Strategies', 'Search Engine Optimization' and continuing information on Internet Promotion.

• How to Choose a Web Designer
• 5 Simple Rules To Website Design
• How to Begin Keyword Research
• The Secrets to Keywords - Expanding Your List
• Using Good SEO Will Create Traffic to Your Website
• Is your competition beating you with SEO?
• All Websites Are International
• 10 Ways To More Website Traffic
• 7 Steps to Building a Successful Web Presence
• How To Build A Better Business Website
• Is Branding Relevant to Small Business?
• Properly Submitting Your Website To Search Engines
• Break Through the Frustration of Optimization
• Useful Tips for User - Friendly Web Designing
• The Benefits Of Good Website Content
• How To Use Copywriting To Boost Your Online Business
• Six Steps to Writing an Offer that Inspires Customers to ACT
• The Cunning Brilliance of PageRank
• Facebook in 15 Minutes a Day
• 10 Secrets to Using Twitter to Attract More Followers and Get More Clients
• The New SEO - Let's Get Real
• Want A Sticky Site? Forget Content!
• 10 Free and Easy Ways to Improve Your Alexa Ranking
• 5 Ways to Entice Visitors to Keep Coming Back
• 7 Simple Ways To Build Traffic To A New Website
• Attracting Links To Your Website

Articles & News 2006 thru 2008

Below are a list of Newsletters published to date: Over 200 articles written by experts in website and business promotion. If you are looking for a special issue, please feel free to browse through the newsletter issues below.

February 15, 2006
Google Removes Large SEO Company from their Index
by Richard Drawhorn

In a recent post in his search engine related blog, Google representative Matt Cutts has confirmed that Google has removed traffic-power.com and domains promoted by them from Google's index. In this post, I'll review the reasoning behind this decision and provide a few tips on how to avoid this fate for your own web site.

In September, 2005, the Wall Street Journal Online published an article describing a scenario that would be a nightmare for any online business: your web site suddenly disappears from both Google and Yahoo seemingly overnight. This is exactly what happened to many web sites owners who had hired Traffic-Power.com to perform search engine optimization for their site.

The problems started when the major search engines detected that Traffic-Power.com had been using illicit practices to optimize web sites. According to the Wall Street Journal article, they employed techniques like creating pages that are stuffed full of keywords (this is known as "spamming"), or even presenting content not really related to the site and then redirecting the visitor when the link is clicked (this is known as "cloaking"). We have been warning our readers against these practices for years.

Another illicit technique used by Traffic-Power.com was to artifically promote the Link Popularity of their clients' web sites by linking them extensively within their own network of sites. Search engines measure inbound links to get a sense of how popular a site is amongst internet users. Such networked linking strategies are attempts to give the impression that the web site is more popular than it actually is, and are frowned upon by search engines. This is in fact one of the issues Google is attempting to address with their most recent algorithm change, as described in a recent article we published entitled Google's Jagger Update.

In his blog about search engine optimization topics, Google representative Matt Cutts recently confirmed that Traffic-Power.com has been removed from Google's index, along with any sites that have been promoted by Traffic-Power.com. One lesson to learn from this is that you are responsible for any actions that SEO consultants you hire perform on your web site. Last year, we published an article here at Marketposition.com called Outsourcing a SEO program that makes the point that you should be aware of the SEO practices of any consultants you hire. Here's a quote from the article: "Full disclosure - Ensure that [your SEO consultants] are willing and supportive of keeping you 'in-the-know' on their SEO practices. Don't risk your brand and search engine marketing by being punished by suspect SEO tactics that some SEO companies unfortunately do employ." In light of the recent events with Traffic-Power.com, this is a good time to review the important points made in that article.

Another example of Google's determination to enforce the guidelines for inclusion in their index is the recent removal of BMW.de from Google. In this case, BMW.de was presenting a different version of web pages to search engine spiders than it was presenting to human visitors. This is another example of cloaking, a practice to be avoided. Of course, BMW.de was promptly reincluded in Google's index, due to BMW's "quick response" in getting these issues resolved. Keep in mind, however, that just because BMW.de was promptly reincluded in Google's index does not mean that every site will be treated the same way. In fact, most web sites that are removed from Google's index will have a difficult time getting listed again. Getting reindexed is a process that involves submitting a reinclusion request and it may take months before your site regains its visibility in Google.

Conclusion
Google and other major search engines are evolving over time, and the intelligence of their algorithms is increasing. The ability of the engines to detect illicit optimization practices is improving, and it's more important than ever to ensure that your web site is not employing any techniques that violate search engines' terms of service. As a web site owner, it's your responsibility to make sure that SEO consultants you hire to improve your site's visibility are not employing these techniques.